Sonicare increased their sales from $5 million to $100 million as a result of Cesari’s work. Sonicare was named #1 on Inc. Magazine’s Fastest Growing Companies list in 1997 and was sold to Philips when Sonicare owned 46% of the market for $510 million.
"The Cesari Team has added value at every stage of our DRTV and Branding campaigns. Our company was #1 on the Inc. List of Fastest Growing Businesses". -Mike Stull; CFO Optiva, Corp.
We launched the very first George Foreman campaign, one of the most successful TV campaigns of all time. At its peak, 100 million grills sold worldwide by DRTV sales. Cesari grew sales for the George Foreman Grill by nearly a billion dollars!
"Rick Cesari helped us launch the original George Foreman Grill, and then several more versions as the brand grew. To date we have sold over 20 Million units! There is no other person I would trust to launch a new product or brand via direct response than Rick". -Barb Westfield; CMO Salton, Inc.
Cesari was the first media agency to launch GoPro and helped them grow from a $7 million company with 10 employees to a nearly $600 million brand in 6 years. By June 2014, GoPro had a successful IPO with a $3.7 Billion market valuation. Cesari continues be retained by GoPro as the brand matures and they take on global media agencies.
"Holy moly...our talk over lunch in Seattle so many years ago is coming true. WTF...I love it. Hugs and love from me to you and your team. Thank you for helping us get to this day!" -Nick Woodman, Founder & CEO; GoPro
OxiClean – Orange Glo International went from $1 million to $250 million in revenue as a result of DRTV marketing and was ranked #4 in Inc. Magazine’s Fastest Growing Companies list in 2000. In 2006, OxiClean was bought by Church & Dwight for $325 million.
"The Cesari Team helped us launch several important brands, including OxiClean and Kaboom. In addition to developing high-impact television campaigns, Cesari helped us coordinate our retail and web marketing efforts to maximize the impact of our spending. After only 8 years we sold our business for $325 Million". -Joel Appel, Co-Founder & President OrangeGlo International
We introduced the Work Sharp Knife & Tool Sharpener via Long Form DRTV national ad in 2012 to a niche target market. We focused on outdoorsmen and sporting channels with a nearly 5x media ROI that help build the Darex brand as they increased their retail distribution channel. Now, Darex is introducing their newest model via Short Form DRTV by leveraging their brand recognition and increasing their target market (mass appeal).
"The Cesari Team works closely with us and understands our business and brand goals. They have been an integral partner in all aspects of our TV sales and marketing success for our Work Sharp and Drill Doctor brands". -Ryan Folkestad, VP of Marketing Darex
$600 price point for water filtration device. The Brand Response campaign always performed at a 2.0 or higher ROI for over 4 years. The campaign also helped drive retail product sales with price points ranging from $450 to $1,000.
"Cesari was able to take a complicated product with a high price point and successfully structure a direct-to-consumer (D2C) ad campaign that helped grow our business exponentially." -Laird Washburn, President Nuvo H20
Introduced first Direct-to-Consumer (D2C) model using brand response TV and generated over $20 million in sales in first 18 months. Retail price point ranged from $500-$1200 and helped increase rental business 15% year over year growth.
"Rick Cesari and his Team have been great partners. They learned about our product and produced a great direct response branding campaign that we are proud of and that is working for us financially, sales have increased over 300%! We have experimented with other Agencies, but none has outperformed Cesari". -Tim Wall, CEO Rug Doctor
Silk’n Beauty Products feature light LED devices for reducing fine lines and wrinkles (FaceFX) and for the permanent removal of unwanted hair (Flash’n Go). Cesari created a DRTV campaign that help gain entry into top retail stores and ultimately support further expansion into multiple sales channels in US and Canada all while building brand recognition as well as paying for the TV media expenditure.
"Rick and his Team have helped us build a winning multi-channel Branding campaign from the ground up. They’ve been there every step of the way. Our sales increased from $18MM to over $100MM in 3 years They’re valued partners". -Michael Bank, Managing Partner NA Home Skinovations, Inc.