I have one more Myth to bust in today’s message and it’s a big one.
Myth: Corporations want to sell to anybody anything – just buy!
There was a day and age when that was completely true. Iconic American brands like Coke, Levi’s, Converse, Wonder Bread, and Chevrolet were built on the principle that nearly everybody needed and could use their products.
This is NOT the case anymore – especially for anyone running a small business.
Simply spraying your marketing message and hoping that will translate into sales is going the way of the dinosaur. It is simply too expensive and tool risk to just brand advertise.
Modern intelligent advertisers must measure their budgets and correlate them to actual sales. How?
With Direct Response Advertising that is measurable, quantifiable, and trackable.
Don’t try to be everywhere, everything, to everybody. Instead, find YOUR perfect customers and target them in all forms of media, getting them to take an action toward your product.
The fragmentation of brands has created a confused, complicated marketplace. There used to be a Levi’s customer who represented all denim. But now, the brand who the consumer identifies with inside that “denim category” is the key to market share and success.
With old-style brand advertising, corporations battle to nudge market share lines. Wrangler, Levi’s, Calvin Klein, and more fight this war daily.
Our plan here at CesariIgnite is to provide you the keys to break free from that feeding frenzy for an ever-decreasing slice of the pie, and instead create whole new niches YOU can dominate.
So rather than constantly fighting Goliath for market share, you instead create a niche, a message, and a customer that you can turn into your own private empire.
It’s exactly what we helped do for OxiClean, the George Foreman Grill, and Sonicare.
Direct Response worked for them, it’ll work for you too.